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Cooperation with our customers in their “own missions” with a relationship based on mutual trust, taking advantage of our top-quality products, medium size company, and adaptability.


To develop our customer portfolio Worldwide, even by expanding our production facilities to other countries, while keeping our core values and strategy.


  1. Proactiveness and reactiveness
    • REDUCEL pace is very fast, and this speed is considered as an important advantage by our customers.
    • As a small business, REDUCEL has the distinct advantage of changing plans or tactics much faster than larger competitors. REDUCEL can bring a product to market more quickly than a larger company which must involve many people and processes in product development, slowing the process. REDUCEL can also adapt the product, based on customer feedback, much more easily. Finally, we can respond to customers urgencies in a very effective way.
    • Being close to the customer is important for success in our values. As a small business, REDUCEL can meet with the customer more frequently and develop more of a personal relationship than a large company, making long-term customer relations easier and more profitable.
  2. A small company with big values
    • REDUCEL size allow a management based on a flat organization, leading to a structure with few levels of management between management and staff level employees. This has some important advantages:
      • It elevates the employees’ level of responsibility in the organization.
      • It removes excess layers of managements improves the coordination and speed of communication between employees.
      • Fewer levels of management encourage an easier decision-making process among employees.
      • Eliminating the salaries of middle management reduces an organization’s budget costs.
  3. A strong technical capacity
    • With a cumulated experience of more than 60 years, REDUCEL has developed a very strong technical background. Our main customers will trust in our technical capacity to develop their new products and manufacture the first prototypes.


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